On January 27, 2010, Apple announced the iPad, its long-awaited “tablet” computer. This extended First Look at the iPad includes over 45 photos and an interface walkthrough video depicting the device’s built-in applications, iWork suite, and much more. You can see the standard 10-minute Apple iPad interface walkthrough video on YouTube, or watch a higher-resolution, 12-minute version of the video on Vimeo. New: We’ve posted a third version of the video in 720p HD on Vimeo!
The Big Concept. Apple’s iPad is designed to be a bridge device between the smartphone and the PC/Mac—a tablet-shaped computer that allows users to access data like the iPod touch and iPhone, including streamlined Safari web browser, e-mail, and iPhone OS applications, without providing voice calling functionality. The pitch is that it does a better job of presenting the web, photos, videos, and apps than a smartphone, due to the large 9.7” multi-touch screen, and makes them easier to use than on a computer because of the simplified touch interface. Games and other iPhone apps can run in a small window sized to match the iPhone’s screen in the center of the iPad display, or get doubled to consume most of the iPad’s screen.
The Big Gripes. Starting at $499, Apple’s iPad costs as much or more than a PC netbook computer and, apart from the multitouch interface, falls short in many other categories: storage capacity starts at a mere 16GB, no camera or videochat functionality is included, only a single device connector is integrated for charging, wired synchronization, and accessories, and the device’s apps and features feel more like stripped iPhone OS programs than powerful PC or Mac applications. It has no integrated stand for video viewing, and even when you’re using the on-screen virtual keyboard, you need to support it yourself unless you buy an accessory to hold it up. Either you “get” the idea that this device is supposed to be super simple, thin, and carry-friendly—like an iPhone or iPod touch, used in your lap or with one hand while standing up—or you see it as an overly stripped-down computer.
Different Versions, Capacities, and Confusion. There are two different versions of the iPad, each sold in three storage capacities: 16GB ($499/$629), 32GB ($599/$729), or 64GB ($699/$829). The lower price refers to a version that is wireless just like the iPod touch, only with 802.11n Wi-Fi and Bluetooth 2.1 + EDR capabilities, while the higher priced versions add unlocked 3G wireless features for a $130 premium, plus the ongoing monthly cost of no-contract service. The iPad versions with 3G add a black plastic antenna stripe to the back of the otherwise aluminum casing, positioned near the top of the device immediately below the headphone port, microphone, and sleep/wake switch. Users can pay AT&T $15 per month for 250MB of data or $30 per month for “unlimited” data on the 3G versions. International data plans are not yet negotiated.
Screen and Body. If you want to look at the iPad completely objectively, there’s one fact you need to understand up front: sales pitch aside, it is in fact the equivalent of a big iPhone or iPod touch with a 9.7”, 1024×768 screen. Rumors and reports from sources aside, the screen’s old-fashioned aspect ratio, 132dpi detail level, and other characteristics are not groundbreaking or shocking. But the actual quality of the LED backlighting, the IPS screen technology, and the multi-touch responsiveness of the display are all essentially beyond reproach. The screen mightn’t be OLED, or ultra high-resolution, or widescreen like the new iMacs, yet it’s beautiful: strong, rich colors, great viewing angles, and of course, that glass top surface that makes everything glossy. It’s oleophobic, just like the iPhone 3GS, for reduced smearing. People are going to love watching videos on it, even if the aspect ratio could use a little tweaking in a future version of the device—not that it’ll actually get these tweaks for various reasons.
The body of the iPad is what we heard (very late in the process and with conflicting details) that Apple had shifted to: a design that looks just like the lid of a MacBook Pro or MacBook Air, only smaller. On the top are a headphone port and tiny microphone hole, along with a small sleep/wake switch.
The right hand side has volume buttons and a switch to mute the speaker, which is located on the bottom with three little mesh-covered grilles—odd—near the single Dock Connector.
There’s nothing on the left-hand side of the unit, contradicting reports we’d heard that there would be a second Dock Connector for widescreen mounting of the iPad, like a computer screen. Apple appears to have hidden the 802.11n wireless antennas inside the Apple logo; the version with 3G antennas will differ visually from the 802.11 Wi-Fi only version in that it has an antenna stripe on the back like the iPhone’s, only at the top instead of the bottom, and not extending fully from one edge to the other.
Speaker. Apple’s built-in speaker didn’t have a prayer of competing with the volume level in the room where everyone was testing the iPads. You can feel the iPad vibrating when the speaker’s turned up. There was no application on the device for Voice Memos to make use of the microphone; it’s unclear at this point how exactly Apple intends users to make use of it. The Apple web site shows the 3G version of the device as being “data only,” not for making phone calls—obviously there’s no Phone app on the iPad right now—so it looks like it’ll be up to developers (such as Skype) to offer similar functionality.
Size, Weight, Battery, and Pack-Ins. iPad’s physical size is 9.56” (tall) by 7.47” (wide) by 0.5” (thick), and it weighs 1.5 pounds with Wi-Fi features, or 1.6 pounds with Wi-Fi and 3G. Only the Wi-Fi version was available to be held during the hands-on session after Apple’s event, and it felt very solid and substantial rather than flimsy—the weight is, in our view, not an issue in any way, shape, or form. It’s unclear how the iPad will stay cool, but the answer appears to be that its aluminum body will work as a heat sink, and the chips inside are essentially smartphone-class mobile processors that don’t give off as much heat or consume as much energy as laptop components.
iPad is packaged with a new 10-Watt Dock Connector-based power adapter and a USB Dock Connector cable like the ones used for iPods and iPhones since 2004. The battery is rated for 10 hours of Wi-Fi data or video viewing, with the same number for listening to music, however, it’s highly unclear as to whether the iPad will actually only achieve such limited music runtime if used solely for that purposes—not that this is likely.
UI. The user interface is obviously very familiar from the iPhone and iPod touch, but there’s going to be a little learning curve for some of the new features, and there are some questions as to how much of the software we saw—iPhone OS 3.2, incidentally, not 4.0—was just buggy rather than non-responsive. Almost everything we tried to do on the iPad was very fast—faster than the iPhone 3GS and current iPod touch despite pushing considerably more pixels—but there were buttons, screen rotations, and other features that didn’t seem to be working at all, or properly, during our tests. You’ll see this for yourself in our complete interface video, which we’re about to post for your viewing pleasure.
Turning the device on presents you with a slide to unlock screen and a new button that looks like a photo icon. Press it and you turn the iPad into a picture frame for displaying photos from your photo collection—the slideshow activates immediately after you press the button, without having to unlock the device. You can also choose a background image now for your home pages—a single image that remains the same when you switch between pages of apps. If there’s one disappointment in the iPad UI as-is, it’s that the apps and dock UI really hasn’t evolved as much as it should have from the iPhone: it’s just more space, with similar-looking icons, spread out. The one nice twist is that you can now navigate the home screens in tall or wide mode, and the icons reshuffle automatically to fill the screen. We wish (and hope) the iPhone could do this.
Safari
Apps. Every one of the “old” apps feels a lot like the iPhone version in terms of simplicity and functionality, as if Apple used the iPhone and iPod touch apps as a base, but each has grown features that range from merely displaying prior “second screen” or pop-up content as an overlay, to now being able to do more—generally a little more—than they did before. The expanded calendar views are going to be key for people who do their social planning digitally, and the photo viewer, maps app, and video viewers are obviously benefitting a lot from the expanded real estate. That said, there was nothing revolutionary in any of the updated apps: they all were a step or two forward from the versions we’ve previously seen for the iPhone, some dating back to the 2007 launch of the device, and obviously, a number of apps—the calculator, weather, stocks, clock, voice memos, and compass apps, as a handful—have disappeared entirely from the device, presumably because Apple would be fine with you acquiring your own apps if you want them.
Calendar
Address Book
Notes
Maps
Videos
YouTube
iTunes / App Store
Settings
Search
Mail
Photos
iPod
iWork Suite
Keynote
Pages
Numbers
iBooks and the iBookstore. Apple has capitalized on its prior iBook laptop name for its eBook reader, which provides access to a fairly sophisticated book reading program built upon the popular (if old-fashioned) ePub standard.
The reader provides users with a choice of five fonts and multiple font sizes to read their books in—unfortunately, neither of these features actually worked when we were trying to test the application, despite reloading the app a couple of times—and can also shift into widescreen or tall orientations to provide one- or two-page viewing options, making use of the full display.
In tall orientation, you can actually use your fingers to turn a page so that you can preview the words on the next page, or just tap on the screen to change pages.
Apple iPad Keyboard Dock
Apple’s more complex dock for the iPad is called iPad Keyboard Dock ($69), combining the features of the standard iPad Dock (Dock Connector pass-through and audio line-out) with a modified version of Apple’s latest aluminum keyboard. The keyboard contains function keys that control the iPad’s brightness, volume level, and iPod music playback features, as well as calling up search, the home screen, and a couple of other shortcuts. It enables users who type a lot to dock their iPads in a reclined position, connect a wall adapter for charging (not included), and use a “real” keyboard.
Apple iPad Case
Designed by Apple, the first case for the iPad is called simply the iPad Case ($39), and is a relatively bare-bones design: using a protective lid (which, note to case makers, we’re not enthusiastic about) that folds around the back to become a prop-up video stand, the case is made from vinyl-like PVC plastic and has a microfiber interior. It’s designed to provide access to the device’s side buttons, headphone port, and so on, only exposing the screen when you want to flip the lid open. It looks and feels somewhat cheaper than any prior Apple-designed case for an iPod, but it’s not terrible.
Apple iPad Dock
The simpler of Apple’s two docks for the iPad is called the iPad Dock ($29), and does nothing more than stand the iPad up on its tall edge, providing an audio output and pass-through access to its Dock Connector port for synchronization and charging.
RecTec 